Search Engine Optimization Course

What is the course all about?
Search Engine Optimization (SEO) is a technique which helps increasing the visibility, rankings and relevance of the websites in search engine results. Simplilearn’s SEO training enable participants to improve the visibility of the websites and escalate traffic with the proper usage of the relevant keywords. It also keep participants up-to-date with the best practices for success with SEO.   

Why is the course most sought-after?
Increased use of search engines to look for information on web makes SEO industry growing in leaps and bounds. Thus, a certification in SEO prepares a professional to excel in the SEO arena. Few pointers which makes this one of the most sought after certification are-
  • Most companies are getting their employees trained in this new field of SEO
  • Gaining SEO certification means receiving SEO credentials in less time and money than a degree would require
  • Studies show a 112 percent year-over-year increase in demand for SEO professionals with salaries as high as $94,000, as reported by Conductor, an SEO technology company based in New York
  • Whether you are designing websites, writing website copy or trying to market a product or service online, displaying your Search Engine Optimization certificate means you have the knowledge and skills necessary to achieve results
  • Certification demonstrates to employers and clients alike that a candidate’s expertise is accredited by a recognized industry organization
Participants upon the completion of the Search Engine Optimization (SEO) course can earn the Online Marketing Certified Professional (OMCP) certification

What are the career benefits in-store for you?
  • SEO is the newest and hottest outsourcing trend for India and there are at least 300 companies specializing in SEO outsourcing only. Plus all the internet companies in India and US need a SEO team of their own
  • Statistics from show that, over 16,000 Web Marketing posts remain vacant in India and employers are looking for worthy candidates
  • As the field of SEO marketing and the skilled SEO practitioners become more and more sophisticated, SEO job seekers are in fierce competition to rise to the top of their field. An SEO certification can give participants the credibility which they need to stand above the rest

Who should do this course?
Below listed professionals who are looking for ways to enhance and improve website visibility in the natural search engine listings-
  • Online Marketers
  • Marketing Executives
  • Web Developers
  • Product Managers and Brand Managers
  • IT Programmer
  • Students
  • Small Business Owners/Entrepreneurs
  • Copywriters and Content Writers
  • Marketing Consultants
  • PR Professionals


Course Outline

Introduction to SEO
On-Page Best Practices
Keyword Research
Competitive Analytics
Design & Architecture
Site Optimization & Best Practices
SEO for Local Search
SEO Site Audits
SEO Algorithm Updates
SEO Tracking
SEO Career Path
SEO Tools



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